Study of Entrepreneurship Programs in Bandung Based on Ridwan Kamil’s Twitter Account (@ridwankamil)

IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 4 .Ver. III (Apr. 2016), PP 76-80
DOI: 10.9790/487X-1804037680 76 | Page
Study of Entrepreneurship Programs in Bandung Based on Ridwan Kamil’s Twitter Account (@ridwankamil) Yuliawati Cahyaningrum1, Dini Turipanam Alamanda2, Arif Partono Prasetio3, Sisca Eka Fitria4

Abstract: Economy as one of the important aspect of a city had close relation with the entrepreneurship. Entrepreneurship development related with the concept of smart city, which became part of government program to achieve its vision “Kota Bandung Juara”. Business in Bandung has increased significantly especially on culinary, tourism and creative industries which showed enormous profit. This phenomenon was partly caused by the emergence of young creative entrepreneurs who contribute the ideas to make Bandung become more interesting like nowadays. The entrepreneurship need support from the government in terms of developing programs which can sustain the development. This research aimed to describe Entrepreneurship Programs in Bandung based on Ridwal Kamil`s tweets, reply, and retweet on Twitter between September 16th, 2013 – July 31th, 2015. This research use content analysis and comparative constant techniques to analyze the gap between the Entrepreneurship Program and the needs of citizen in Bandung. The result shows there were 15 entrepreneurship programs has communicated on Ridwan Kamil’s (@ridwankamil) Twitter. Furthermore, 73,3% Bandung Entrepreneurship Program has executed and already answered 87,5% of society needs. Comparative analysis shows there was a gap between the needs and government programs. One of the reason that caused the gap was that information from Ridwan Kamil’s Twitter account was not well distrbute or shared. This made the Bandung citizen did not have the proper information of Bandung Government Programs or at least they only heard or knew a limited version of the information. Keywords: entrepreneurship program, gap, government, smart city, twitter.
I. Introduction
Bandung, the capital of West Java Province strategically located and it became an interesting city in service and tourism industry. Bandung had advantage with its mountaineous terrain which stand 770 above sea level. Bandung attract domestic and foreign visitors each year for their holiday detination [1]. In 2013 the number of visitors reach 3.897.429 inhabitants [2], and continously increase each year. The flow of visitors brought positive effect especially in local economic. But, the huge number of visitors and also vehicle which come to Bandung also cause traffic congestion. The traffic problems became on of the reason for Ridwan Kamil, The Major to Develop Bandung as the Smart City. The smart city was not clearly defined [3]. The smart city should involve the approach from the government oriented on the social capital role and the relation in developing urban area [4]. There were 6 characteristics for the smart city which one of them was the smart economy [5]. Smart economy referred to the city which had smart industries, especially related with information and communication technology (ICT) and supported with other industries in their production process. This research focused on the entrepreneurship which argue as one of the important factor in smart city. The goals of the study was to describe what programs that had been done by the Bandung municipality in order to boost its economic growth. One of the strength which Bandung had was that there were plenty of young creative entrepreneurs. The emergence of these kind of entrepreneur supported by the government through their mission in developing entrepreneurship towards the society. Recently, many public figures especially from the government use social media as means to directly communicate with their citizes. Ridwan Kamil as a Mayor of Bandung was one of them. The Mayor of Bandung use Twitter to reach his people because it had potential to improve the public service [7]. The Mayor ask his team, Satuan Kerja Perangkat Daerah (SKPD) to open an official Twitter account [8]. Through this communication channel Ridwan Kamil frequently share the information about Bandung including his development programs. We want to analyze the use of his Twitter account to support the development of entrepreneurship in Bandung as part of the smart city concept.

Selengkapnya di IOSR ENTRE

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