Measuring The Effectiveness Of Government Communication On Bandung Smart City (The Study On @Ridwankamil Twitter Account During The Period Of 16 September 2013 To 31 July 2015)

IOSR Journal Of Humanities And Social Science (IOSR-JHSS)
Volume 21, Issue 4, Ver. 04 (Apr. 2016) PP 72-79
e-ISSN: 2279-0837, p-ISSN: 2279-0845.
DOI: 10.9790/0837-2104047279 72 | Page

Novi Yolanda Nadapdap1, Dini Turipanam Alamanda2 , Fajar S Prabowo3, Hani Gita Ayuningtyas4

Abstract: The fruitfulness of Smart City implementation influenced by the active role of the leader especially in establishing communication with the surrounding society. This study intention was to describe the performance of Ridwan Kamil in communicating Bandung Smart City programs. The method employed in this study was qualitative-descriptive method by utilizing the data of Ridwan Kamil’s personal twitter account (@RidwanKamil) during the period of 16 September to 31 July 2015. As the result, this study manage to revealed that, based on communication intensity, the effort of Ridwan Kamil spent toward each area of Bandung Smart City (BSC) were unevenly distributed. The findings provide important insights toward the performance of Ridwan Kamil on obtaining support of Bandung citizen toward Bandung Smart City implementation.

Lengkapnya di IOSR NOVI

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